About Us

Meat & Livestock Australia (MLA) is Australia's industry marketing and research body fostering the long-term prosperity of the Australian beef cattle, sheep and goat sectors. To learn more, visit www.mla.com.au


The MLA nutrition program is managed by dietitians with backgrounds in research, public health, and nutrition communications.
  • We generate and connect data and insights about Australians’ dietary habits and red meat consumption that inform nutrition communications.
  • We produce information and resources to help consumers feel confident enjoying Australian red meat in a healthy diet.
  • We work with stakeholders to ‘test and learn’ innovative ways to provide Australians with engaging and relevant information along the path to purchase.