About Us

Who we are

Meat and Livestock Australia (MLA) is an industry owned company Rural Research and Development Corporation that delivers marketing, research and development services to the Australian beef cattle, sheep and goat sectors.
The nutrition program is managed by qualified dietitians with backgrounds in academic research, public health, and nutrition communications.


What we do

  • We generate and connect data and insights about Australians’ dietary habits and red meat consumption that inform nutrition communications.
  • We produce information and resources to help Australians feel confident enjoying lean red meat in a sustainable diet.
  • We work with key stakeholders to ‘test and learn’ new ways to provide Australians with engaging and relevant information along the path to purchase.


Our funding

The MLA nutrition program is funded from:
  • Transaction levies paid on livestock sales by producers.
  • Voluntary contributions from industry partners.
  • Co-investment by Australian Government through the Rural Research and Development Corporation system.


Our approach

  • To promote consumption of lean red meat in amounts in line with recommendations in the Australian Dietary Guidelines.
  • To consider Audtralian red meat’s attributes of nutrition, versatility and enjoyment within the context of balanced meals.
  • To provide information to Australians in a way that enables them to make informed choices according to their personal values, dietary preferences and specific needs.


Our services

  • Develop practical resources for health care professionals to help Australians understand how to enjoy lean red meat as part of balanced meals and eaten in amounts in line with the Australian Dietary Guidelines.
  • Provide information and resources for industry stakeholders to make it easy for Australians to enjoy lean red meat in a variety of balanced meals.